LUXLOCK: The Internet of Product (IoP) and “The Barbell Effect” in Action.

Earlier this year, I made some predictions in Innovate or Die: 5 Omni-channel Strategies Amazon is Trying to Outrun.  As a part of those predictions, I talked a little bit about the "barbell effect" and how there would be a dichotomy between luxury/high-end, customized, boutique firms that offered a unique customer experience for a premium and hyper-local/convenience …

Innovate or Die: 5 Omni-Channel Strategies You’ll see From Retailers in the Next 3 Years That Amazon’s Trying to Outrun.

While Amazon is a force to be reckoned with and their game changing innovations have raised the standard in omni-channel retail, it is only a matter of time before the large retailers close the gap and begin to stifle Amazon's current growth rate. Amazon hasn't won any prizes yet, and knows it.